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Trusted

American Family Association

Tupelo, MS

Public Policy and Education Media: Radio Family, Marriage and Children's Services Donor Advised Funds Foundation Media: Film Media: Internet

About American Family Association

American Family Association, Inc. exists to inform, equip, and activate individuals and families to transform American culture and to give aid to the church, here and abroad, in its calling to fulfill the Great Commission

What “Trusted” Means

Trusted ministries meet our complete baseline framework for faithful Christian operation. This ministry has been verified against eleven of fifteen criteria in The Most Trusted Standard — demonstrating doctrinal clarity, biblical stewardship, independent financial review, faithful handling of donor intent, independent board governance, conflict-of-interest protections, truthful communications, and active mission-aligned programs.

Trusted represents the foundation on which our higher designations are built. Highly Trusted and Most Trusted ministries demonstrate additional levels of public transparency and independent evaluation that go beyond this baseline.

What We've Verified

This ministry has been verified against 11 of 15 criteria in The Most Trusted Standard.

Faith Foundation

  • Christian Statement of Faith Affirms a clear, public statement of faith aligned with historic orthodox Christian doctrine. Verified
  • Biblical Mission and Stewardship Operates with a mission explicitly grounded in Christian principles and biblical stewardship of resources entrusted to it. Verified
  • Christian Accountability Maintains accountability to recognized standards of Christian financial integrity and ministry stewardship. Verified

Financial Integrity

  • Independent Financial Review Undergoes annual independent financial audit, review, or compilation appropriate to organizational size and complexity. Verified
  • Reasonable Compensation Practices Discloses executive compensation and demonstrates compensation practices appropriate to the organization's size, scope, and sector. Verified
  • Donor Intent Honored Honors donor intent on designated and restricted gifts, ensuring contributions are used as donors directed. Verified

Governance and Leadership

  • Independent Governing Board Operates under an independent governing board with a majority of members who are not staff, related to staff, or otherwise compromised in independence. Verified
  • Documented Conflict-of-Interest Policies Maintains and follows documented conflict-of-interest policies to protect the organization and those it serves. Verified
  • No Outstanding Concerns Shows no unresolved regulatory, legal, or accountability concerns that would compromise donor trust. Verified

Transparency and Effectiveness

  • Truthful Communications Communicates truthfully and accurately in fundraising appeals, public communications, and donor reporting. Verified
  • Active Program Activity Consistent with Mission Demonstrates active program activity consistent with the organization's stated mission and purpose. Verified
  • Comprehensive Public Financial Disclosure Makes complete financial records and Form 990 (or applicable equivalent) accessible to the public through recognized third-party platforms. Not verified at this tier
  • Public Governance and Program Reporting Publicly discloses board composition, key leadership, and detailed program information so donors can see how the organization is run and what it does. Not verified at this tier
  • Full Suite of Governance Policies Maintains and discloses a complete framework of governance policies, including whistleblower and document-retention policies in addition to conflict-of-interest protections. Not verified at this tier
  • Independent Performance Evaluation Has undergone independent evaluation of financial efficiency, program spending, and operational performance against rigorous sector benchmarks, with results confirming performance at the highest standard. Not verified at this tier

American Family Association meets our Trusted tier standards. Highly Trusted and Most Trusted ministries additionally demonstrate broader public transparency and independently evaluated performance.